Monday, September 18th

Class hours: 10:05 – 2:45
Mr. Bohmann | wbohmann@ewsd.org

10:05 Today’s Notes & Attendance

Welcome to Week 4

Today is a CTE Red Day

College Fair is this Thursday – we’ll all go together. Even if college is not your plan right now, this is a good opportunity to learn about different education options as you might consider down the road.

Maine College of Art and Design – presentation tomorrow. If you are interested in attending, please let me know and I will excuse you from class.

CCV Class – some thoughts on managing your time….

Slideshows – let’s get some volunteers – put your name on the board

10:10 Monday Mail – Let’s see what’s happening

mailboxes — model and render courtesy of Logan

10:15 Logo

This morning we are going to take a look at your logos. Your task is to put a checkmark next to your two favorite personalized logos.

Now we’ve done some crowd sourcing, you may, as the designer, choose to agree with the feedback you received or go against the grain and continue with your own choice.

Your next task is:

Select two of your logos
Redraw your logos on 1 sheet of paper (incorporate any feedback if you received some)
Go to Illustrator and create two artboards (one logo per artboard) and create digital versions of your logos.
Next week we will animate your logo – so my pro-tip is think about how you might want to animate your logo and divide up anything that needs to be individually animated on separate layers.

Export each logo as a png and drop in the Dropbox on Google Classroom

No need to upload the hand drawn 2 pack

Filename: FirstName.LastName_Logo1.png and FirstName.LastName_Logo2.png

This project is due Monday, September 25th

Typography

In the next two weeks you’ll be tackling a couple of projects that will require some creative decisions regarding typography. So let’s hit some highlights this morning. Presentation materials

Helvetica – one of the most popular Sans-Serif Fonts

Sans-Serif – (lacks the decoration on the letters (called serifs) | presents as a more modern looking font)

some popular Sans-Serif families:

Futura
Gil Sans (counterpoint to futura)
Universe
Gotham – very popular in Obama campaign and american signage
Helvetica – one of the most popular typefaces in the world
Thick and Thin | Light and Dark – these are popular traits of sans-serif fonts

Serif Fonts – have decorations

First typefaces were inspired by medieval handwriting

Romans opened up the print type

Typeface is more formal
Roman
Italic
Drop Caps
Bold / Semi Bold
Garamond – France – Adobe Garamond is really nice

Baskerville – transition between old and new
Didot – more modern
Mix of thick and thin lines on letters

Alignment is at the core of Typography layout.

Centering is very formal (think restaurant menus, tombstones

Justified – stretches to both sides, saves space and economical

Flush Left – hard edge on left side looks really clean

Flush Right – hard edge on right, more unusual and can be dynamic

Kerning – Space between letters

Tracking is space around letters – all caps often have more space

Leading (rhymes with bedding) is the space between lines

Small Caps are generally the size of lowercase letters

Lining and Non lining Numerals – non-lining are good with text!

Slab

Modern + Serif fonts now are called Slab – kind of like Circus looking fonts/posters

Popular for presentations and web design

Heavy typeface gives a lot of meat to the page

Let’s put into practice – Typography in Illustrator

Creating Outlines from Text (and ungrouping)
Grid layouts
Installing Adobe Fonts

Design Assignment: Using the polygonal animal that you created, let’s finish up by creating a nice postcard / mailer could be sent out about the new zoo.

Your postcard will be:

5 x 7 or 7 x 5
CMYK color space (Why CMYK – we are going to print them)
- Cyan, Magenta, Yellow, Key (CMYK is a subtractive color mode)
Feature your zoo animal
Include the copy (fancy word for a collection of words):
- See what’s new at the Vermont Zoo ,1 Main Street, Burlington, Vermont
Feature a font or fonts to show off your design, layout and typography skills (this is where you will be graded)
Export as .png

Filename: Firstname.Lastname_ZooPostcard.png

Assignment Due Date: Monday, September 25th

Dropbox in Google Classroom

10:50 Break

11:00 English

11:50 Slideshows – 25 Free Pics

Let’s take a look at some of your slideshows. I’d like at least five volunteers. This will boost your employability grade. Additionally, it is a good chance to practice sharing your work and presenting to others.