Tuesday, September 9th

Class Hours: 10:05 – 2:40
Mr. Bohmann | wbohmann@ewsd.org

10:05 Today’s Notes & Attendance

Student Leadership Committee Meeting is tomorrow – who’s in? who’s repping?
CCV Class – if you cannot get into Canvas, contact IT Support Page – I’ve also set up a support session with Emmy for tomorrow
Lunch Order – for Friday CCV
Batteries – have them charged today – Also, clean SD for the 11am exercise.

10:10 Developing Your Personal Brand

What does the logo say about this person?

Activity: Find a Logo the you admire – then….

Answer the following questions – the document can be found in Google Classroom

What is the brand’s core message or mission?
How does the logo’s color palette make you feel?
What type of typography is used (e.g., bold, elegant, handwritten), and what does it communicate about the brand’s personality?
Does the logo use any specific shapes or symbols, and what is their significance?

Sure, you know brands, McDonalds, Super Mario, Discord, Coke. What do each of the brands have in common – their logos, products and services represent their brand.

If there is one term you should take away, that is the Theory of Design known as Gestalt.

Gestalt is a noun. Defined as “an organized whole that is perceived more (or different) than the sum of its parts”

Basically when our brain generates whole forms our of otherwise individual elements

A good logo is not just a logo, but rather a brand mark. This means that all of the visual elements help to define the brand. Look at the logo above – probably a teacher!

Some common Gestalt design principles we’ll look at:

Continuation – when the eye is compelled to move through one object and continue to another
Amazon Logo Story, Example

Proximity – When individual elements are very close to each other, the human brain perceives them as a whole, in a different shape, as a group. Example how about another

Closure – use of negative space – the human brain has a tendency to seek out patterns, and if the right amount of information is presented, the brain will use it to complete the pattern Example Example and of course the arrow in FedEx. Once you see it, it is all you see….

Similarity – if the individual elements share some kind of similar traits, the human brain will organize them in a group and perceive them as a whole. Example Example2, Example of Anomaly

Figure/Ground – using the positive space and negative space relationship in design to create a visual hierarchy. A form or shape is perceived as a figure by the human eye, while the surrounding area is perceived as ground Example Example2, Example3

Continuity – principle that elements that are similarly aligned will be perceived as a whole. Example

Order/Symmetry – the goal is to create a sense of order so the brain is not lost in creating a relationship
Example Example2 Example3, Example

Have you ever considered what your brand is? When you interact with others in person, online and through social media an image of you is build up over time. Colleges and employers have access and time to learn about you even before they meet you. If you don’t have a brand, they will decide for you. What will your brand say about you?

Ok, some deep thinking time….

Design Homework this week:

The goal is to create a custom logo that you can use on your email signature, personal webpage, letterhead and any other print and digital media that will represent you and showcase your work.

The best way to start is by picking up a sketchbook and just drawing. So that’s what you’ll do before you even touch a computer!

Sketch out six (6) designs. Use pencil, colored pencils, markers – Up to you.
Create the first iterations of your logo. The size does not matter, just getting ideas down is the most important. We’ll call this a 6 Pack. You can use one sheet of paper divided into 6 or a bunch of paper. Your choice. Explore different concepts related to your personality, hobbies or future career goals.

On Monday of next week each of you will display your logos and we’ll walk around and help each other narrow down the designs.

Assignment: 6Pack_LogoJam – Due Tuesday, September 16th
*There is heavy card stock on the middle table

10:50 Morning Break (10 minutes)

11:00 Photo Walk

It’s a nice day and you have some pictures to take for your assignment due next week (25 Free Photos)

Photo Walk Assignment Objective:

Through your lenses, you will seek to reveal the charm of an apple orchard (hopefully there are apples) and other elements of nature from our walk.

Some Guidelines to assist you – having a plan is a good plan!

Creative Perspectives: Don’t just photograph apples and nature shots; frame them in unique and unexpected ways. Experiment with angles, lighting, and compositions to add an artistic touch to your shots.

Moods and Emotions: Capture the emotions that orchards evoke. Whether it’s the joy of apple picking, the solitude of a quiet morning, or the nostalgia of a rustic scene, make your viewers feel the orchard’s ambiance.

Textures and Details: Get up close and personal with the orchard’s elements. Highlight the textures of leaves, the dew on apples, or the roughness of tree bark to add depth to your portfolio.

Seasonal Palette: Embrace the changing colors of the season. Take time to edit your photos to capture the feelings your photos provide.

When we get back, use the time that is left to review your photos using Adobe Bridge. Practice rating, organizing and naming your photos. Begin to collect you 25 photos.