Class Hours: 10:05 – 2:40
Mr. Bohmann | wbohmann@ewsd.org
10:05 Today’s Notes & Attendance
- CCV Class on Friday – meet in Lobby at 9:45 – leaving for bus at 9:55
- ID pictures today
- We are voting on sweatshirt designs today and we all agreed to bring a design, use the first part of class until we leave for ID photos as your design sprint to prepare for the reveal later today.
- Friday English will be held at 1:45pm (note this is a change)
- GAWD Sweatshirt Size and Style Intake Form
- Amazon Goodies – I have requests from Bubba and Amanda so far…
- EHS Students – School Photo – go after your ID photo and we’ll meet you back in the classroom for break
10:10 SweatShirt Design Sprint
10:30 CTE Photo IDs
Let’s go meet the team in Cosmo2 and get our IDs taken care of. We’ll all walk over together with GAWD 1. When the photos are done, you can enjoy break. We’ll all walk back together.
10:50 Morning Break (10 minutes)
11:00 Developing Your Personal Brand
Activity: Find a Logo the you admire / like / make you feel, then….
Answer the following questions – on your whiteboard
- What is the brand’s core message or mission?
- How does the logo’s color palette make you feel?
- What type of typography is used (e.g., bold, elegant, handwritten), and what does it communicate about the brand’s personality?
- Does the logo use any specific shapes or symbols, and what is their significance?
Sure, you know brands, McDonalds, Super Mario, Discord, Coke. What do each of the brands have in common – their logos, products and services represent their brand.
If there is one term you should take away, that is the Theory of Design known as Gestalt.
Gestalt is a noun. Defined as “an organized whole that is perceived more (or different) than the sum of its parts”
Basically when our brain generates whole forms our of otherwise individual elements
A good logo is not just a logo, but rather a brand mark. This means that all of the visual elements help to define the brand. Look at the logo above – probably a teacher!
Some common Gestalt design principles we’ll look at:
Continuation – when the eye is compelled to move through one object and continue to another
Amazon Logo Story, Example
Proximity – When individual elements are very close to each other, the human brain perceives them as a whole, in a different shape, as a group. Example how about another
Closure – use of negative space – the human brain has a tendency to seek out patterns, and if the right amount of information is presented, the brain will use it to complete the pattern Example Example and of course the arrow in FedEx. Once you see it, it is all you see….
Similarity – if the individual elements share some kind of similar traits, the human brain will organize them in a group and perceive them as a whole. Example Example2, Example of Anomaly, Something Personal
Figure/Ground – using the positive space and negative space relationship in design to create a visual hierarchy. A form or shape is perceived as a figure by the human eye, while the surrounding area is perceived as ground Example Example2, Example3
Continuity – principle that elements that are similarly aligned will be perceived as a whole. Example
Order/Symmetry – the goal is to create a sense of order so the brain is not lost in creating a relationship
Example Example2 Example3, Example
Have you ever considered what your brand is? When you interact with others in person, online and through social media an image of you is build up over time. Colleges and employers have access and time to learn about you even before they meet you. If you don’t have a brand, they will decide for you. What will your brand say about you?
Ok, some deep thinking time….
Design Homework over the next week
The goal is to create a custom logo that you can use on your email signature, personal webpage, letterhead and any other print and digital media that will represent you and showcase your work.
The best way to start is by picking up a sketchbook and just drawing. So that’s what you’ll do before you even touch a computer!
Sketch out five (5) designs. Use pencil, colored pencils, markers – Up to you.
Create the first iterations of your logo. The size does not matter, just getting ideas down is the most important. We’ll call this a 5 Pack. You can use one sheet of paper divided into 6 and leave one square for notes or use a bunch of paper. Your choice. Explore different concepts related to your personality, hobbies or future career goals.
On Thursday of next week each of you will display your paper logos and we’ll walk around and help each other narrow down the designs.
Assignment: 5Pack_LogoJam – Due Thursday, September 17th
*There is heavy card stock by your yellow folders
11:55 Lunch
12:25 English with Mx. Yopp
1:10 Afternoon Break
1:25 Speed Design
1:45 Scrum & Sweatshirt Project
Let’s look at our sweatshirt designs and get some discussion flowing….
The “Limited Budget” protocol
Each of you has $100 – so we all have a fixed number of dollars.
Bid on your favorites: Each of you “spend” your dollars on the designs you like best. You can put all the money on one design or spread the dollars among several
We’ll count the most popular designs and then discuss our thoughts.
I’ll explain the next round of designs when we are done!
1:50 Independent Production & Guided Support
Current Assignments:
- Agency for Week 2 is now assigned – Due Monday, September 14th – Name it Week2Agency_lastname and render/showcase in any format you see fit
- Isolation of Color Photography Assignment – Due Monday, September 14th
- Sweatshirt Design Round 2
- Personal Logo Sketches – 5 Pack
2:10 Dailies
2:15 Independent Reading
2:40 Dismissal
